Business & Tech

Frozen Yogurt Shop to Open in Winchester By December

Swizzles, the self-serve, yogurt chain plans to open its doors the first week in December.

Swizzles Frozen Yogurt, a self-serve, frozen yogurt shop is expected to be the first week of December, according to Manager Lorie Smith.

Swizzles is moving into 10 Mount Vernon St., the former Mailboxes Business Center location.

The Winchester location will be the first Swizzles shop in Massachusetts, founder and CEO Adam Kessner said.

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According to Smith, the store will consist of five self-serve machines, allowing customers to make their own toppings or add fresh fruit to their desert. The price is determined by the weight of the final product.

“We’re looking forward top opening our Winchester location,” Smith said.

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At Swizzles, customers serve their own soft-serve frozen yogurt from machines dispensing flavors such as pomegranate, New York cheesecake and cookie dough. The most popular flavor is cake batter.

Kessner said the do-it-yourself experience is part of what makes Swizzles different from traditional ice cream shops.

“To be able to pull the handle on the… ice cream machine for the first time is amazing,” Kessner said. 

Most of the frozen yogurt flavors are non-fat, according to Kessner, because they are made with skim milk.

Kessner expects the interior of the Winchester store to be similar to his other stores, with a line of self-serve frozen yogurt machines and toppings on one wall, cash registers on another, and tables filling in the remaining space.

“Wait till you see my feature wall – it changes color,” Kessner said. “It’s like a disco party.”

In addition to self-serve frozen yogurt, Swizzles offers frozen yogurt in pints, as well as frozen yogurt cakes and sandwiches. Kessner also plans to add a line of hot cocoa with self-serve toppings including whipped cream and marshmallows.

Kessner’s choice of Winchester as the location for his first Bay State Swizzles shop was very intentional.

“I look for great communities with a lot of families,” he said. While other shops focus on big cities, Kessner said, “I like to go out to a nice suburban town.”

The small Swizzles chain currently includes three stores in southern Connecticut, but is expanding rapidly. Kessner expects to open another store in Lexington after the Winchester location starts up.


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