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Tuesday, July 12, 2011

At Winchester Drug, It's All About Customers

With careful attention to customers' needs, Winchester Drug has cultivated a loyal following, but still finds itself struggling to hang on.

On a recent weekday afternoon, Winchester Drug is quiet for a moment. The store seems to have been frozen in time decades ago, with its small scale and its wood-paneled back wall spelling out "pharmacy" in '50s-style script. Then, just when pharmacy manager and tech Syd Anderson thinks there’s a lull, she is suddenly called to the phone. Customers trickle in steadily and wait until she’s off her call. Anderson greets each one by name, retrieving prescriptions for one customer, checking insurance coverage for another whose plan has changed. Anderson has worked at the store for 44 years. When she was 15-years-old, she started out working at the soda counter, back when Winchester Drug was located down the street. The soda counter closed by …

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